Sekthaus TRYO, Groß-Winternheim

SPARKLING DISCOVERY

A NEW GENERATION
ENTERS THE CHAMPAGNE LEAGUE.
The Singer-Fischer family from Rheinhessen has been specializing in the high art of sparkling wine for over 30 years. The next generation – Lena, Jan and Max – bring along oenological competence, a will to innovate and a high level of quality. The sibling trio founded a sparkling wine house in 2020 and developed their first collection of high-quality sparkling wines as well as fruity, light trend drinks such as seccos, non-alcoholic sparkling wines and apple sparkling wine. Under the brand name TRYO, they serve a small, very fine niche that is becoming increasingly popular; after all, they can already keep up with the French classics.

Our task

Develop a new sparkling wine brand that differs from the many manufacturers in Germany and which can play in the champagne league. The requirements were:

• Simple, memorable brand name and product name
• Clear brand architecture
• Unique profile, positioning and brand history
• Differentiating look, fresh design
• URL still available
• Trademark and name to be registered and protected

The story

The Y in TRYO, in our product names and in our slogan is a subtle reference to the age of the founders. And brand identification. The TRYO founders are millennials; born between 1993 and 1999. This Generation Y approaches many issues radically differently than the previous ones. Digital natives, motivated, technically minded and responsible.
The new sparkling wine generation Y wants to redefine pleasure and luxury. Instead of prestige and image, they build on quality and identity. With regional, honest and down-to-earth products they give customers a real alternative to labels and champagne. They contribute to giving domestic sparkling wine products the awareness, recognition and sales they deserve.

Our task

Develop a new sparkling wine brand that differs from the many manufacturers in Germany and which can play in the champagne league. The requirements were:

• Simple, memorable brand name and product name
• Clear brand architecture
• Unique profile, positioning and brand history
• Differentiating look, fresh design
• URL still available
• Trademark and name to be registered and protected

The story

The Y in TRYO, in our product names and in our slogan is a subtle reference to the age of the founders. And brand identification. The TRYO founders are millennials; born between 1993 and 1999. This Generation Y approaches many issues radically differently than the previous ones. Digital natives, motivated, technically minded and responsible.
The new sparkling wine generation Y wants to redefine pleasure and luxury. Instead of prestige and image, they build on quality and identity. With regional, honest and down-to-earth products they give customers a real alternative to labels and champagne. They contribute to giving domestic sparkling wine products the awareness, recognition and sales they deserve.

ASK

Competition analysis, desk research, best practice examples of social media, shop analysis and product comparisons

THINK

    • 5-6 alternative brand concepts with concept description, name suggestions
    • Name development and labels for various products
    • URL availability check
    • Selection of communication concept, elaboration of the messages and images of the brand, design, fonts, colors, language, image concept as a basis for all further measures

DO

  • Design of the brand and nine labels
  • Corporate design, fonts, colors, language, image concept as a basis for all further measures
  • Website structure, brand story and web design (in cooperation with FirstPlace.Media)
  • Development of the website
  • Idea and storyboard company video
  • Newsletter concept
  • Sales ideas

tryo.de

Sparkling wine house TRYO, Groß Winternheim

Umsetzung und Handwerk: Markenkonzept und -story, Produktnamen, Claim, Logodesign, Branding, Packaging, Illustrationen, 3d Renderings, Webdesign, Merchandising, Social Media Präsenzen