Kneipp GmbH


What makes a sustainable new
skin care line more attractive?
Sebastian Kneipp – the water doctor and herbalist is the front man and namesake of a thriving, innovative company. In 2021, it celebrated its 130th birthday. Kneipp’s core benefits: health and well-being. Effective and natural cosmetic and care products combine science and nature. Kneipp has already received several awards for its sustainable concepts.

New in the range: the Kneipp MEN care series. The target group: men who invest in their care and attractiveness and for whom sustainability is important. Kneipp MEN consists of eleven products ranging from shower gels, shaving foam, skin- and beard-care to face cream.

Our task:
Develop an authentic, natural, and masculine package design for Kneipp MEN. The recognition of Kneipp must be maintained. The packs should appeal emotionally and clearly communicate the product benefits to the consumer.


  • Desk Research
  • Development Re-Briefing
  • Store-Checks
  • Competitive analysis


  • Development of different packaging concepts in different stages


  • Design of the product family (11 products plus outer packaging)
  • Sustainable packaging ideas