skin care line more attractive?
New in the range: the Kneipp MEN care series. The target group: men who invest in their care and attractiveness and for whom sustainability is important. Kneipp MEN consists of eleven products ranging from shower gels, shaving foam, skin- and beard-care to face cream.
Develop an authentic, natural, and masculine package design for Kneipp MEN. The recognition of Kneipp must be maintained. The packs should appeal emotionally and clearly communicate the product benefits to the consumer.
- Desk Research
- Development Re-Briefing
- Competitive analysis
- Development of different packaging concepts in different stages
- Design of the product family (11 products plus outer packaging)
- Sustainable packaging ideas