Diplomatenviertel
Where Life is Magnificent
CAPTURING THE IMAGINATION
OF EXCLUSIVE CLIENTS
OF EXCLUSIVE CLIENTS
The well known, Frankfurt based real estate agent Ballwanz is exploiting three luxurious apartments in a grand villa. Property developer is FGI.
“Das Diplomatenviertel” as it is called, is located in the best residential areas with park-like gardens, historic buildings and wide, traffic reduced roads.
brandangels developed a discreet as well as an unusual concept to draw the attention of wealthy individuals and investors to the estate. Our objective was to create costumer touch points – online and offline – among high net individuals and generate leads for the Ballwanz sales people.
ASK
Inspections and on-site visits of the Diplomatenviertel, desk research of luxury real estate and target group analysis
THINK
Developing four different creative concepts; key visuals, headlines and claims
New logotype to underlines the late 19th century style
Implementing the selected concept into various online and offline channels
DO
Print ad, copy and design for a project website, online marketing concept, including Google Adwords, Display-ads (tracking and reporting) – in cooperation with the digital experts at Kelava Online Marketing
Print ad, copy and design for a project website, online marketing concept, including Google Adwords, Display-ads (tracking and reporting) – in cooperation with the digital experts at Kelava Online Marketing
