SMALL DETAILS, GREAT EFFECT
PACKAGING DESIGN
brandangel Sabine has a special passion for this topic:
“Packaging design has always been my passion and fascination. I developed my first packs at Pentagram, London as a trainee in the early 90s and basically fell in love with the work. All the information customers need to know about a product is condensed into an appealing and memorable design – I never get bored of these challenges .”
TO THE FINISHED PACKAGE
WRAP FOR YOU?
case studies
Kneipp
WAS MACHT EINE NACHHALTIGE, NEUE PFLEGESERIE ATTRAKTIVER?
With packaging, too, the first thing to do is to ask the right questions. A profound status analysis of your brand, the market, competitors and current consumer trends precedes every creative process. It is essential to successfully launch new products or to understand the essence of a mature brand and carefully give it a facelift.
ASK
_Desk Research
_Development Briefing
_Store checks
_Competition analysis
_Workshops
_Focus groups
With packaging, too, the first thing to do is to ask the right questions. A profound status analysis of your brand, the market, competitors and current consumer trends precedes every creative process. It is essential to successfully launch new products or to understand the essence of a mature brand and carefully give it a facelift.
THINK
_Development of concept ideas
_Product concepts with positioning, name, design
_Development of private labels Facelift of packs
_Design of product families or line extensions
_Sustainable packaging ideas
What triggers decisions to by on the shelf or online? What positioning is most promising? Do we have the right product name? Which key stimuli appeal to our target group? We answer these conceptual questions before the first design idea sees the light of day.
DO
_Product concepts
_Naming
_ Package design
_3D renderings or mock-ups
_Dummy construction
_Display design, shop scenarios
_Product communication
The tastes and preferences of your customers are constantly changing. To remain successful, you need to regularly review and develop your brand further. The art is to keep the concept and design fresh, likeable and attractive without the consumer realizing a break. New products are allowed to be eye-catching and radiate Innovation in packaging design.
CALL ANGEL SABINE RAAB

Sabine Raab
Dipl.-Designer (BA)
Branch Office Switzerland
mobile +41-76 579 95 59
raab@brandangels.ch